When I woke up this morning, the world looked different. Brighter. Full of promise. Why? Because the night before, England had pulled off a triumphant defeat of Germany in the Euros.

It’s amazing how a win like that can change the way you feel about life. When that first goal went in, I forgot all my worries. When England scored the second goal, it felt like even the stresses of the pandemic were melting away. 

This is why politicians love a football championship. They distract the nation from what’s going on in Westminster. Matt Hancock and Boris have been booted off the front pages by England’s victory. 

In the first century CE, the poet Juvenal wrote that Roman emperors would use “bread and circuses” to keep the people distracted. Our modern-day emperors use the footie. But I digress… 

England’s win got me thinking about the impact of success. When you’re winning, you feel on top of the world. All you need is one thing to go right, and suddenly your whole outlook is different. But successes can also be distracting – they can take one’s eye off the next win, the next big goal. 

I have run a few businesses in my life and I have seen it time and time again. In one of my past companies, I noticed this phenomenon at play in the sales team. A person would have a bad run, then get one sale in and feel like they were on easy street again. It was great to see them find success but also worrying that that success meant they stopped trying. 

I’m conscious that as a founder, CEO and chief visionary, I must always be on the hunt for the next big achievement. The next milestone. Life doesn’t stop because you get a win. Of course, it’s important to stop and reflect on what we have done but, after a brief pause, it’s on to the next thing. 

When Great Hill Partners invested in BigChange earlier this year, that was a big win for me. That was my own personal Euros moment. All my life I’ve wanted to grow a business to a valuation of £100m, and I’d done it. It felt pretty good. But the next day, I had to think about the next goal – the journey to a £1bn valuation. 

I hope that England’s players are similarly focused on the next big win. We play Ukraine next, and it’s still a long old road to the final. I gave myself the whole of Wednesday to appreciate the England win but now my mind is on the next match. 

Are you hungry for your next success? Tell me what you want to achieve in the comments below and I’ll help keep you accountable.