How many awards have you entered this year? If the answer is, ‘None’, this post is for you.
This week, BigChange has had the pleasure of attending four awards ceremonies. We didn’t win prizes at all of them, but it was enough to be nominated.
The buzz of being in the room, meeting other business owners, seeing your company’s achievements shouted from the stage, and – sometimes – picking up trophies and getting the opportunity to tell everyone in the room how proud you are of your team, it’s like nothing else.
This is why I want to encourage all my fellow business owners to make the time to enter their business into as many awards programmes as they can. I know you’re busy. I know there’s always something more pressing to do. But if you really can’t spare an evening to fill out an application, pay someone else to do it. Or ask your marketing team to take on the task.
At BigChange, we have won some wonderful awards over the years. Winning accolades creates a virtuous circle in business: awards help you wow prospective customers, and accelerated growth helps you win more awards.
Every company will tell a prospective client that they are the best in their industry. But when you reach slide three in your presentation, listing 20 awards you have won, it proves that you truly are best in class: it’s more than just hot air.
For leaders out there seeking investment, a whole cabinet of trophies can help attract better offers and partners. Some investors actively scour awards brochures for exciting companies.
This week, I picked up our 2020 Queen’s Award for Enterprise – the pandemic meant that the ceremony was delayed a year. On Tuesday, at the GP Bullhound Northern Tech Awards 2021, BigChange was recognised as one of the Top 15 Fastest Growing Larger Technology Companies in the North of England Scotland and Ireland. These events have given me a platform to talk about BigChange on social media, and created positive engagement with our colleagues, customers and investors.
I always tell my fellow entrepreneurs to get involved with awards. Even when I know they’ll be up against me – I enjoy healthy competition. But sometimes people will tell me they believe awards to be “vanity”. This couldn’t be further from the truth. Is it vain to want recognition for a job well done? Or to seek an external perspective on your achievements? For me, the only vanity is paying to enter awards where the fee guarantees a prize. We never pay to enter competitions, and never would. We want to be judged on the strength of our credentials, not our ability to flash the cash.
There has never been a better time to enter for business for an award. If you and your company are still standing after this strange and testing time in the world’s history, you deserve recognition for that. So, don’t delay, check out all the national, industry and local awards that fit your size and sector – you never know, even getting nominated could open doors for you and your business.